Fashion Health & Fitness

Reflo – A New Apparel Brand with a Conscience has Launched

Reflo – A new sustainable apparel brand, has officially launched with an extensive collection of high-performance men’s apparel, aimed at disrupting the fast fashion industry while leaving a positive impact on the planet.

The apparel is made from advanced technical fabrics woven from recycled waste. Discarded single use plastic and coffee beans are given new life in the range. The UK-based company aims to recycle five million plastic bottles worth of plastic by 2026. The fabrics are created to adhere to multiple sustainability certifications including Global Recycled Standard, Bluesign, Oeko-Tex 100 and U Trust. 

There are 57 pieces within the Reflo launch range which includes leisure, golf and active edits, with each range designed for multiple uses across work, rest and play. Reflo aims to create staple pieces at the forefront of performance and design. The entire range is futureproofed, with designs that will stay relevant for years to come with inbuilt durability. The company is working on solutions to be fully circular as early as the end of next year. 

One tree is planted for every product sold, in areas of the world devastated by deforestation. The brand aims to plant one million trees by 2026, from then onwards they aim to plant a minimum of one million trees every single year.

Sustainability is built into every decision Reflo makes. They offset the carbon of their entire workforce and sponsored athletes, all of their packaging is recycled and/or recyclable and there are no single-use plastics in their supply chain. 

Reflo also takes responsibility for every person involved in the creation of their apparel. They are dedicated to the fair treatment of workers, good working conditions and high-quality production. All their partners uphold Business Social Compliance Initiative (BSCI) standards and follow the BSCI Code of Conduct.

Head over to to discover the launch collection!

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