The Gentleman’s Grooming Show with Just For Men*

On Saturday 17th November, I was invited down to The Gentleman’s Grooming & Lifestyle Show at London’s Truman Brewery by headline sponsor, Just For Men.

If you’re not familiar with the event, it’s the UK’s premier exhibition exclusively dedicated to men’s grooming & lifestyle, showcasing the very best grooming brands, new launches and live demonstrations from top industry and barbering talent.


I was joined on the day by fellow male bloggers, The Wade Twins, Sam Grey, Carl Thompson (AKA Hawkins & Shepherd) and The Yorkshire Gentleman.

After browsing the various exhibitors, which included Geoff Stocker, Neat Nutrition and Morgan M and satisfying our pallets with Murray McDavid whisky, it was time to watch a live Just For Men Moustache and Beard demo, with Manchester-based barber Carlie Firth AKA @Ruger_Barber.


Carlie took us through a demonstration with a bearded model who had a light brown beard, with a naturally lighter patch of hair around the mouth. She demonstrated how easy it was for gents to use Just for Men Moustache & Beard to enhance their natural beard colour in just 5-minutes, giving the appearance of a fuller and thicker moustache and beard.

I personally started using Just For Men Moustache & Beard at the beginning of this year, so it was beneficial to experience a live demonstration from Carlie, to learn industry insider tips on how to apply, developing time, methods for covering greys and what shade to go for (always start with a shade lighter than your natural beard colour).


Following the live demonstration, myself and the other male bloggers sat down for an intimate Q&A with Carlie where we had the chance to fire some beard and hair related questions to her. We discussed, how you should start on the grey or lighter areas of the moustache and beard when using Just For Men Moustache and Beard, and how Vaseline is a great barrier when it comes to ensuring the colour doesn’t go onto the skin.

Once the Q&A wrapped up, we were given a Just For Men goody bag containing Just For Men Moustache & Beard colour, as well as some of their other hair colour products and a very exciting recent grooming product launch from Just For Men! Which I’ll be sharing with you shortly…


The Just For Men Moustache & Beard is available to buy nationwide from Boots, Superdrug, most major Supermarkets and Wilkos – Remember to perform the allergy patch test 48 hours before each use.

*This is a sponsored collaboration with Just for Men, although this is sponsored content, all opinions are my own and not those of the brand

%d bloggers like this: