General Grooming

American Crew Launches Special Edition ‘Elvis – King of Grooming’ Products


On Monday morning, I was lucky enough to start off my week at the prestigious launch of American Crew X Elvis Presley, at London’s Ronnie Scott’s Jazz Club.

In honor of the ultimate style icon, American Crew is releasing a line of special edition grooming products made exclusively for men. American Crew has produced a limited run of six of their classic styling products with custom designed labels that feature “The King.” Key items include Fiber, Pomade, Forming Cream, Grooming Cream, Molding Clay and Defining Paste. Each product features a unique image of Elvis and is available in 3 oz. sizes.The legendary American icon set the standard for the classic American look and continues to inspire men of all ages with his signature style. The world knows and loves Elvis as “The King of Rock and Roll,” and now American Crew is proud to crown him “The King of Men‘s Grooming.”

Elvis’ unmatched influence in pop culture spans not only in music. His commanding voice and charismatic stage presence unleashed a cultural revolution that changed the world forever. The “King of Rock and Roll’s” signature style redefined the image of the American man that continues to inspire today’s artists, musicians, designers and social influencers.

Find out more details on this unqiue collaboration at




1 comment on “American Crew Launches Special Edition ‘Elvis – King of Grooming’ Products

  1. Coooo interesting. Elvis was always reputed to have used Black & White Pomade or Royal Crown Pomade. Both J.Strickland pomades. Was American Crew even being produced when Elvis was still alive? 🙂


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